Generali is proud to be awarded the “Insurance Distribution Initiative of the Year – Hong Kong” at the Insurance Asia Awards 2022.
The award winning initiative presents a digitally engaged journey where users can purchase life insurance products on their mobiles, enjoying the convenience brought by the ZA bank app as well as the human touch of a Generali Hong Kong professional insurance advisor.
Windian Lai, Chief Business Officer (Bancassurance and Alternative Channels) at Generali said, “This initiative and partnership is the first of its kind between a well-established global insurer and leading virtual bank in Hong Kong, and also represents Generali’s commitment to develop bancassurance distribution as a driver of sustainable growth. We hope through this partnership, we can provide their customers a whole new customer journey with comprehensive insurance solutions in the mix to meet their evolving needs and become their Lifetime Partner.”
Now in its 7th year, the Insurance Asia Awards recognizes insurance firms in the Asia Pacific that successfully navigate around various market challenges and come up with creative insurance initiatives while delivering exceptional value to its customers.
Find out more about the awards here.