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In 1981, Assicurazioni Generali S.p.A was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group’s global expertise, we develop unique and innovative life insurance, general insurance, speciality insurance, and employee benefits solutions to meet the needs of our customers.
We have assigned a Financial Strength Rating (FSR) of “A” (Excellent) from AM Best, one of the largest global credit rating agencies that specialises in the insurance industry. The outlook assigned is stable. Click here to find out more.
Our Brand
At Generali, we strive to know our customers inside out. We listen to them, understand their needs and put them at the heart of everything we do. Therefore, we design simple yet intelligent products and deliver consistently professional services to delight our customers around the globe. We work hard every day to be our consumers’ first choice for an insurance provider.
Our corporate strategic approach is driven by simpler and smarter digital technologies. From flexible e-payments in China to quality driver rewards in Italy, we use web and mobile to enable our agents to react quickly, resolve problems precisely and focus on the needs of our customers.
Ground-breaking achievements are in Generali’s DNA. For over 190 years, we have pioneered unique insurance solutions for our customers, from the coverage for the first Italian astronaut to writing the first ever cyber risk insurance policy.
The Generali Group comprises a number of specialty brands which provide best-in-class services in their respective sectors, including CosmosDirekt (direct insurance) and Europ Assistance (car, home and travel services).
Our Strategy
Generali is one of the world’s largest insurance companies with a successful history of 190 years. We aim to be a leader in the European insurance market for individuals, professionals and SMEs, becoming a "life-time partner" to our customers.
Our Culture
We are living in an era of transformation. Insurance industry is continuously evolving, as well as our customers’ needs and dreams.
Since the 1980s, we have been providing innovative and customized insurance solutions to protect the people of Hong Kong. Our management team, together with our extensive network of business partners, are committed to providing excellent customer service and living up our promises of being a Lifetime Partner to our customers.
Our Bank Partner
Generali Hong Kong and ZA Bank, a well-established global insurer and Hong Kong’s No.1 virtual bank* respectively, have partnered for a first of its kind alliance with the common goal to excel in financial innovation and customer empowerment. The collaboration presents a digitally engaged journey which combines the convenience and accessibility of the ZA Bank App and the professionalism and human touch of an appointed insurance advisor from Generali Hong Kong. Generali Hong Kong offers a broad range of life insurance products through the ZA Bank App, covering: critical illness, savings, retirement, qualified deferred annuity policy, and life protection with return of premium, providing holistic protections that cover different stages of life.
For details of our partnership products, please visit here.
*No.1 is defined by ZA Bank’s leading position in the virtual banking industry in terms of personal deposits and loan amount as of 30 June 2021. ZA Bank has also gained the support of more than 500,000 users as of 31 December 2021, becoming the largest virtual bank in terms of user base. Source: media reports.
About Generali Group
Financial Strength (as of Dec 2022)
A.M. Best: Rating A
Financial Strength (as of Dec 2022)
Fitch: Rating A+
82,000 employees in more than 50 countries (as of Dec 2022)
Financial Strength (as of Dec 2022)
A.M. Best: Rating A
Financial Strength (as of Dec 2022)
Fitch: Rating A+
82,000 employees in more than 50 countries (as of Dec 2022)
618 billion Euro of assets under management (as of Dec 2022)
81.5 billion Euro in premiums (as of Dec 2022)
Consistently listed in the Top 100 Fortune Global 500 Companies (as of Dec 2022)
618 billion Euro of assets under management (as of Dec 2022)
81.5 billion Euro in premiums (as of Dec 2022)
Consistently listed in the Top 100 Fortune Global 500 Companies (as of Dec 2022)