190 years of Generali

A commitment spanning the centuries, to shape a safer and more sustainable future

Founded in Trieste on 26th December 1831, Generali has lived through the three centuries during which modernity took shape, and it is among the few companies in the world that can take pride in a 190-year history. It is a unique heritage of knowledge, experience and business initiatives that has always allowed the Group to effectively address today’s challenges and guide the future of the communities in which it operates, not only as an insurer, but also as a social innovator, finding the best solutions to be a Lifetime Partner to its stakeholders.

To celebrate Generali’s 190th anniversary and to leave a tangible and long-lasting mark of the connection between the Company and the territory where it was founded and prospered, Generali celebrates its anniversary by launching Fenice 190, a five-year € 3.5 billion investment plan to support the sustainable recovery in Europe and the real economy.

The celebrations for the Group’s 190 years will see an array of initiatives taking place throughout the whole of 2021. In particular, the restoration of the Procuratie Vecchie in Venice will be completed in December; the site will be reopened to the public for the first time in 500 years and will become the headquarters of The Human Safety Net foundation. September will see the first edition of EnterPRIZE, Generali’s flagship initiative dedicated to European small and medium-sized enterprises that have implemented notable sustainability initiatives in their business activities. Moreover, in Trieste, where the Company was founded, the Historical Archive will open its doors to the public in the newly renovated spaces of Palazzo Berlam, which also hosts the Academy, the Group's international training centre.

Follow us on social media - #Generali190