Our History


Insurance Commitment since 1831. Generali - an International Leader

Assicurazioni Generali is the flagship brand name of the Generali Group and of its fully owned branches. Assicurazioni Generali has historically held a leading position in the Italian insurance market: it is first in the life branch and second in the non-life. Founded in Trieste, Italy in 1831, Assicurazioni Generali S.p.A. is the parent company and principal operating company of the Generali Group.

Characterised from the very outset by a strong international outlook (70% of its premiums income are generated in foreign markets), Generali is one the foremost international insurance companies operating in more than 60 Countries. Generali is one of the leading insurance companies in the world and the leader for Life insurance in Europe. The Group has a leading position in the main European markets: Italy, Germany, France, Austria and Central-Eastern Europe. Generali has high growth rates in high potential markets such as China, India and Brazil.

The Group’s strategy is to consolidate leadership in its core business markets and to expand in those with high growth potential, with the aim of becoming leader in terms of profitability.

Life Insurance


Complete line of products ranging from savings and family protection policies to unit-linked policies and complex plans for multinationals
Continuous innovation and development of new products to offer customers a wider range of investment opportunities, maintaining the typical guarantees offered by traditional policies, such as minimum yields
Growth opportunities for supplementary pension plans and assistance for core markets

Non - Life Insurance


Well-balanced and diversified portfolio in all lines of business, ranging from mass-market coverage such as Car, Home and Accident insurance, to sophisticated commercial and industrial risk coverage
Innovative products and high technological components
Liquidation process efficiency and high commitment to underwriting discipline

For more information please visit www.generali.com.

The Group took an important step by establishing a physical presence in Hong Kong in the late seventies (70's). In the following decades, the Branch has become well established as one of Hong Kong’s leading insurance operators.

The Branch has full Life and Non-life insurance licences.